Social media apps like Instagram are powerful tools that let people present an idealized version of themselves to people far and wide, most of whom they’ve never met and are none the wiser.
While a bit of photographic enhancement or digital tweaking with something like Facetune isn’t considered a big deal, some people take the opportunity to present entirely faked versions of themselves.
This can involve extremely airbrushed faces, digitally re-sculpted booties, and more. When they take this deception too far, however, they sometimes get called out by people who just can’t take it anymore.
In fact, there’s an entire subreddit called r/Instagramreality dedicated to exposing these virtual frauds.
Basically the only time you can trust that #nofilter is really no filter is in the real world itself. But who spends any time there anymore?