Patricia Grisafi
If you like cats and advent calendars, do I have some thrilling news for you!
Trader Joe’s is launching an advent calendar just for cats—and it’s chock full of little cat treats. While you chow down on chocolate squares, your cat can join with her own non-chocolate snacks.
You might have heard about the release if you listen to the “Inside Trader Joe’s” podcast where hosts Tara Miller, Trader Joe’s marketing director, and Matt Sloan, Trader Joe’s vice president of marketing, clue in listeners about new products and happenings at the grocery store chain.
The episode featuring the advent cat calendar information was filmed live at the “Captains’ Meeting,” which takes place annually for store managers and often features new product reveals.
“Last year we came out with the dog advent calendar, which seemed pretty odd until we got out in the stores and there was quite a following for it,” Colin Fields, vice president of merchandising, said on the podcast.
“And we heard from our feline-loving customers that we should have something for their cats. So we found it, we developed it, and it’s pretty cool.”
Says Fields: the cat treats are “made of salmon and seaweed.” And they are “magical.”
No word yet on whether the dog calendars are returning, but I’m assuming our canine friends won’t be left out, especially because the calendars were so popular. Last year, the dog calendars came out around November, so as that month rolls around keep your eyes peeled for the cat (and hopefully dog) advent calendars when you do your weekly? daily? Trader Joe’s run.
