Hannah Riley
Ed Bridge, the owner of Bridge Kaldro, a music shop in Christianburg, Virginia, was given an interesting idea from an employee to start a sign war with another business. He posted on his sign: “Hey Super Shoes, want to start a sign war?” And they accepted the challenge.
His sign war caught traction and several other businesses in the area joined Ed in the sign war. A Facebook group posting the town’s signs has gained more than 25,000 followers.
Ed is hoping the sign war puts the small town on the map and brings in money from increased tourism. It’s definitely the positive news everyone has been needing this year.
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