Twitter Is Calling This Makeup Line For Men ‘Really Fucking Stupid’

Masculinity can be so goddamn fragile. Sorry, but it has to be said. Some men are so very afraid to do or say or wear or even use anything that could even possibly be construed as the tiniest bit feminine that they end up drinking water called LIQUID DEATH out of tallboys and using makeup called WAR PAINT.

It’s hilarious, but also troubling, because it’s sick that our society still frowns on the idea of men being normal humans with needs. 

Men can’t just sate their thirst, no, THEY MUST MURDER IT! (Liquid Death Mountain water literally has a hashtag called #MurderYourThirst. This is not a joke.) 

So when a brand called War Paint sent out a tweet about their line of make-up just for men, they had to make it the TOUGHEST, LOUDEST, MEANEST MOTHEREFFING MAKEUP THAT EVER EXISTED. 

The tweet has been deleted, but here’s the video that was included.

Nothing says subtly camouflaging small facial imperfections like WAR PAINT. These are concealers and bronzers we’re talking about here. You can get them in any drug store in America, or, if you’re feeling particularly ambitious, you can check out Sephora. 

It wasn’t long before Twitter started to mock War Paint. 

People called out the ad for displaying a perfect example of fragile masculinity. 

And there were tons of jokes about how ludicrous the ad is.

Andi Zeisler, writer, editor and founder of Bitch Media, wrote a tweet that went viral and ended up engaging with the company. 

She also included a hilarious example of what she deems an acceptable “for men” product. 

NPR host Sam Sanders tweeted that as someone used to working with makeup, any makeup that works for women will work fine for men, too. 

Pat Bishop, creator of and writer for the hilarious TV show Corporate, tweeted that they’d done something similar to this on the show—as SATIRE. 

It’s worth mentioning that the music used in the video was apparently ripped off from the artist, Two Feet, who created it. 

The idea of men having their own makeup isn’t terrible in and of itself, but does it really have to be so militaristic and violent? 

Or…here’s an idea:

h/t: Twitter: @warpaintmufm

Dean Altman

Dean Altman is a writer living in NYC.