On Wednesday, Facebook experienced mass outages across the globe. Millions of people were unable to access the social media platform or its related properties like Instagram for roughly 12 hours, making it the longest breakdown in 15 years. According to our math, it also makes it one of the most costly in Facebook’s history.
Though it still remains unclear as to what exactly caused Facebook’s issues on Wednesday, we can roughly deduce the massive social network’s financial losses during the outage.
Facebook reported an estimated $16.4 billion in earnings for Q4. The fourth quarter is about 92 days from October 1st to December 31st.
If we break that down, Facebook makes roughly…
$178,260,870 per day
$7,427,536 per hour
$123,792 per minute
$2,063 per second
Meaning, if the outage lasted about 12 hours, and we consider “revenue per minute” as a benchmark for potential losses, then the social networking site lost around $89,130,432.
According to Downdetector.com, Facebook was experiencing issues in a large portion of the U.S. and Europe in addition to reported problems in parts of South America, Asia and Australia.
— Eli Blumenthal (@eliblumenthal) March 13, 2019
Roland Dobbins, an engineer working with the network performance firm Netscout, says the outage was likely the result of a traffic jam issue with a European internet company colliding with Facebook and other websites.
“While not malicious in nature, such events can prove disruptive on a widespread basis,” he said.
Though another firm called ThousandEyes disagrees insisting the issue came from Facebook internally rather than being caused by a network or internet delivery delay.
“Since Facebook uses its own backbone network, it’s not clear / we don’t have insight as to how an external transit route issue would cause a disruption within the internal Facebook network,” Alex Henthorn-Iwane, ThousandEyes vice president of product marketing, told USA Today.
Unsurprisingly, people had pretty strong reactions to the major outage.
— zackdavid🔴 (@misoholey) March 13, 2019
— Alexandru Bogdan (@alexandru_bog) March 13, 2019
— On This Day in Simpsons History (@dailysimpsons) March 14, 2019
— RealTimBlack (@RealTimBlack) March 14, 2019
Some users even joked that Twitter must’ve been behind it.
— Freddy Tan (@freddytan) March 14, 2019
And just like that, Twitter became the #1 social media outlet. Well played Twitter. Well. Freakin. Played. #facebookoutage
— Brande Belanger (@brandebelanger) March 13, 2019
— RINI (@spiceassrini) March 13, 2019
One thing’s for sure, with yearly earnings at $55 billion, Facebook can certainly afford the hit.
h/t The Atlantic