“Ah, I See What You Did There”—20 Clever Designs

11. The floor at the U.S. Postal Museum

12. This boombox toilet paper packaging

13. This octopus chandelier that refuses to follow the rules

14. These “oven-fresh” cookies

15. This not-so-subtle watch ad

16. These intensely no-frills labels

17. This clever and thought-provoking PSA design

18. This multifunctional interior “P” for Popeye’s counter

19. This transformation of a thing you have to look at every day but never use into art

20. This polite house that didn’t ask the trees to move when it was built

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