Jägermeister Is Releasing A Spiked Cold Brew Coffee With 33 Percent ABV

File this under things we probably don’t need: Jägermeister is coming out with an alcoholic cold brew coffee.  Jagermeister Cold Brew Coffee will have 33% alcohol by volume (ABV) and each shot will contain approximately 10% of the caffeine in an average cup of coffee.

The cold brew-digestif combines the 56 herbs, blossoms, roots, and fruit with “intense rich Arabica coffee and cacao.”  Maybe the coffee covers the cough syrup taste? Does anyone over 21 still drink Jägermeister? 

I kid, I kid. I know it can be a “sophisticated” drink for “discerning” connoisseurs. 

“Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced,” said Jack Carson, Mast-Jägermeister’s US director of innovation. 

“Jagermeister Cold Brew Coffee fits seamlessly into our portfolio, while speaking to our audience who want to live boldly and experience disruptive new things,” he added.

“Inspired by the need for a complex and flavorful product that would complement those high energy moments, we at Jägermeister are continuing to innovate to meet consumer demands and flavor profiles,” Chris Peddy, chief marketing officer of Mast-Jägermeister US, said in an announcement.

Jägermeister Cold Brew Coffee is still supposed to be taken as an icy shot, but now you can pretend you’re an aficionado and a “disruptor” and not just trying to get wasted. 

https://twitter.com/Shelly_Hinklin/status/1169298338736418819

The rollout for this unholy coffee and booze concoction will be starting in the United States and the United Kingdom in January 2020. A fifth will set you back $24.99, a liter $32.99. 

https://twitter.com/bobbyfinger/status/1168902376436183040