There are ads that are bad, and then there are ads that are so terrible that you legitimately cannot fathom how the concept was conceived in the first place. Like, recently Ancestry.com ran a ridiculously tone-deaf ad that romanticized slavery. The ad was so inappropriate that it ended up getting pulled by the company. This plus-sized clothing company that ran ads featuring thin models stretching the underwear with their hands might want to follow suit.
The offending company is called Plus Size Baby, so it’s specifically geared toward plus-sized women, and yet they thought it would somehow be a good idea to use the pictures below. The idea is so stupid it honestly boggles the mind.
I’ll give you a minute to pick your jaw up off the floor.
You might be wondering, as I was, what exactly a waif like the one pictured (complete with fake thigh gap, thanks to Photoshop) is doing modeling a pair of panties that come in size L-3X. Unfortunately, I have no answer for you.
The company even tweeted a picture like this and wrote, “Sexy Lace Panties for Plus Size Women” (and added the hashtags #bigsize and #curvygirls”). OK, if the panties are FOR plus-sized women, then maybe try an actual PLUS-SIZED MODEL instead of a size 0?
— Plus Size Baby (@PlusSize_Baby) April 25, 2019
I’ve been shaking my head so much I can barely see straight.
This doesn’t make an ounce of sense and it’s offensive as hell. And Twitter definitely agreed.
— Ivy💜 (@treblenotrouble) April 27, 2019
Just throw this whole site away pic.twitter.com/RTs0zqdWXo
— Ms JacksonHott (@Hollywoodb921) April 27, 2019
So y’all couldn’t find a plus size model pic.twitter.com/PabwgxKyAm
— BIG BELLY D 🐻 ♓️ (@daaaaaaamnD) April 27, 2019
So…. youre a plus size company….. with plus sized models….. but not for your lingerie advertisements? You literally had an XS girl STRETCH THE MATERIAL TO SHOW HOW BIG IT IS ON HER. ARE YOU SERIOUS? This CANNOT be real right now.
— Victoria✨ (@victoria_at221b) April 27, 2019
Fire all the people involved in this.
— x-Amy 🌈 🏒 (@AmyWasp) April 27, 2019
— Girl Friday, but more like a shitty Tuesday (@girrl_friday) April 27, 2019
y’all HAVE to be joking right? no one thought this was a bad idea? not ONE SINGLE PERSON was like why don’t we just use a plus sized model??
— abby ☁️ (@AbbyStewart_3) April 28, 2019
If any of your team had one single working brain cell, you would have known that this was a bad idea
— Madison (@_whatevr4evr) April 27, 2019
People pointed out that they advertised other lingerie and even leggings on the site this way, too.
— Philicity Reeken (@PhilicityReeken) April 27, 2019
Went to the site out of curiosity and found this lovely listing. It’s not just lingerie they do it on. Speaks volumes about what they truly think about their customer base pic.twitter.com/J5Ur3rEAyp
— 🦄 (@SkippingStone94) April 28, 2019
Wow they are really committed
— Check out my YouTube 💖 (@CBGxo_) April 27, 2019
Yes, they definitely do seem to be 100 percent committed to having their heads up their butts. That is actually a skinny model standing in ONE LEG of a pair of plus-sized leggings, as if that’s the best way to show how they would fit. I just…my brain broke.
In all seriousness, not using plus-sized models to, hello, model plus-sized clothes is stupid and rude. It’s not like there aren’t countless plus-sized models out there that would be perfect for the job. The ad is basically saying, “We can’t show you these on a plus-sized body because we’re either too lazy, too stupid, or too misogynistic to use one, so here’s someone way smaller than you. Try to imagine yourself in these, we’re not going to help you out.”
At least there are plethora of options for buying plus-sized clothing online and no one has to shop at Plus Size Baby ever.
h/t: Scary Mommy