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People Are Calling Out Companies Who “Rainbow Wash” For Pride Month (17 Tweets)

Have you heard of “rainbow washing?” Basically, it’s when a company adds rainbows to their merchandise or logos to appear more LGBTQ+ inclusive, but in reality they’re not doing anything practical to support them.

Every June, you’ll see a flood of these logo changes, rainbow products, and seemingly good natured pride tweets from these companies and little of the profit actually goes to charities for LGBTQ+ people.

While some people might think, “it’s the thought that counts,” it really, really isn’t. The thought only counts when your aunt paints her nails rainbow or your dad hangs your flag to support you. If it’s a major corporation, the thought doesn’t count. Their money does.

People on Twitter have been roasting companies who definitely deserve criticism for putting half the effort in. Here are some of the best ones we found: 


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