Super Bowl commercials have become just about as big of a deal as the games during which they’re featured. As such, we always end up getting some of the best—and some of the strangest—commercials of the year during game time. And this year definitely had something so bizarre, the internet is thoroughly shaken.
An ad for Rocket Mortgage opened with actor Jason Momoa driving towards home, plagued by paparazzi.
“What does home mean to me?” he asks the camera. “It’s my sanctuary.”
He continues, taking off his shoes: “It’s the one place I can let my guard down. It’s where I can just kick back and be totally comfortable in my own skin.”
And it’s with the mention of skin that everything starts to go crazy. The Aquaman actor, known for his muscular, tattooed physique LITERALLY TAKES OFF HIS ARM MUSCLES.
— soup•doop (@SoupDotDoop) February 3, 2020
Presumably, Momoa says more words after that, but it’s impossible to focus on anything else as he continues his horrific actions, ripping off his abs and his long, luscious locks of hair until he becomes a lanky, aged shell of a man, plucking at guitar strings.
A subsequent scene shows him struggling to lift even a skinny stick as wife Lisa Bonet has to one-handedly come to his rescue.
Jason Momoa tore his muscles and hair off and i’m terrified pic.twitter.com/6RfO4KmFm6
— q u i n n (@Darkstr_) February 3, 2020
Super Bowl commercials very often make no discernible since, but this one left the Twitterverse actively reeling.
This is NOT what I was expecting from the Rocket Mortgage commercial with Jason Momoa 😭😭😭 pic.twitter.com/Rr4M0yEank
— TheBigShella (@_imahc_) February 3, 2020
Not every part of him was shrunk, apparently pic.twitter.com/pR2uGvJuDt
— Leona Land (@dddduuuummmm) February 3, 2020
Okay who had “Jason Momoa ripping his own skin off like Jennyanydots in CATS” on their Super Bowl commercial bingo card?
— samcorb 2525 (@samcorb) February 3, 2020
My therapist: Rocket Mortgage Jason Momoa can’t hurt you
Rocket Mortgage Jason Momoa: pic.twitter.com/MfFRsGL09C
— Snow Queen ❄️ (@Katniss04444) February 3, 2020
Seriously, we are never going to be able to look at Aquaman the same way again.
I hate Rocket Mortgage for making me see Jason Momoa that way! #SuperBowl
— Djasmine Unchained (@JasmineCie) February 3, 2020
— a work in progress…🌤🌤 (@pettyasneeded) February 3, 2020
— Paxton Mittleman (@PaxtonMittleman) February 3, 2020
— Vanessa Nogueira (@vnogueira09) February 3, 2020
Omg…I’ll never be able to unsee that Jason Momoa… 😳😳😳
— Katie Wilson (@thekatiewilson) February 3, 2020
But…the point of Super Bowl commercials IS to get everyone talking about them the next day, after all.
— Doug St.Cyr (@DouginTX) February 3, 2020
And just like that, Lisa Bonet swept in and kinda stole the amusing Jason Momoa ad like a damn boss. (He was funny, but she made it perfect.) -H
— Heather & Jessica (@fuggirls) February 3, 2020
YO! Jason Momoa as a 90lb weakling had me 🤣🤣😭😭
— BrooklynDad_Defiant! (@mmpadellan) February 3, 2020
I want Crackhead Jason Momoa to be the father I never had. pic.twitter.com/FKEg6pZRW3
— Spice Animal (@SpiceAnimal) February 3, 2020
— Stephanie 🇭🇹💋 (@MangoQuueen) February 3, 2020
So with that in mind, you win this one, Rocket Mortgage. But at what cost? At what cost…