Celebrities

Taylor Swift Pens Powerful Open Letter In Response To Scooter Braun Selling Her Masters

Taylor Swift has been in an ongoing feud with music manager Scooter Braun ever since the latter purchased Big Machine Label Group for over $300 million, a property that came with ownership of Swift’s masters. That includes six of her records up to 2017’s Reputation. Lover is the first album has produced with Universal Music Group. 

There are a lot of different stories about who promised who what about the purchase of Swift’s masters, but when they passed over to Braun she posted on Tumblr that this was her “worst-case scenario.”

She apparently hates the man. And now Variety reports that Braun has sold Swift’s masters to a private investment group for a profit. That group can continue to make money off the original songs through “streaming and consumption, sampling, public broadcast, use in television, film, and commercials.”

But Swift doesn’t want that to happen. She posted on Twitter that she intends to re-record all of her albums:

She also says the company that bought her music had reached out to her about partnering together, but somehow Braun will continue to make money off those albums through their deal which she says is “non-starter for me.”

“I have recently begun re-recording my older music and it has already proven to be both exciting and creatively fulfilling,” she wrote. “I have plenty of surprises in store.”

Swift also shared the letter to the company that bought her music:

If fans turn to Swift’s new releases (whenever they come), it could cut considerable profit out of the sale. Sounds like that might also hurt Braun’s pockets, which is exactly what the pop star wants. Swift has considerable influence amongst her fans and in the music business in general. Braun may have bitten off more than he can chew here.

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Aimeé Lutkin