There are all sorts of dads, but an unfortunate Dad Stereotype that often proves true is that they’re not terribly engaged with the household. Maybe they’ll fix something if it’s broken or move something if it’s directly in their way, but the aesthetic details of the home is not their specialty. It’s sad that powers of observation about decor tend to be so gendered in heterosexual unions, but here we are. It’s 2019 and dads still don’t care what’s hanging on the walls. Cheez-it girl is here to bring awareness to this problem.
A Twitter user named @_sarasmithhh (who I’m guessing is named Sara Smith) posted a tweet in November 2015, saying she was copying a girl who stuck a chip on the wall. That girl claimed her dad didn’t notice the chip for weeks. Smith wanted to see if her dad would be equally oblivious to a Cheez-It.
I saw a tweet where a girl stuck a chip to the wall & her dad didnt notice it for weeks so im trying it w/ a cheezit pic.twitter.com/U2emzDYsZn
— ♡ ｡･ﾟﾟ✧ sawa ･ﾟﾟ✧｡♡ (@_sarasmithhh) November 27, 2015
For a few days, Smith carefully documented the Cheez-It’s progression. It stayed stuck to the wall and her dad didn’t make a peep about it. Weeks passed. then months. At one point her dad put a bookshelf in front of the Cheez-It and that was big. But she moved the Cheez-It to continue the experiment.
Nothing.
It went on so long, it began to seem pointless.
@sarasmithh97 day 26 pic.twitter.com/yEsKWS0ayn
— ♡ ｡･ﾟﾟ✧ sawa ･ﾟﾟ✧｡♡ (@_sarasmithhh) December 23, 2015
@sarasmithh97 idk what day it is im too lazy to figure it out rn but just know its still there my dad hasn't seen it pic.twitter.com/S9MfsN0Kao
— ♡ ｡･ﾟﾟ✧ sawa ･ﾟﾟ✧｡♡ (@_sarasmithhh) February 11, 2016
day 122, dad rearranged furniture and moved a bookshelf in front of the cheez it so it had to be moved a few feet pic.twitter.com/wbYLayT8w9
— ♡ ｡･ﾟﾟ✧ sawa ･ﾟﾟ✧｡♡ (@_sarasmithhh) April 3, 2016
YES lmao I moved out a few months ago but I asked my stepmom just the other day if it was pic.twitter.com/oAeNst8d7G
— ♡ ｡･ﾟﾟ✧･ﾟﾟ✧｡♡ (@_sarasmithhh) March 26, 2017
In January of 2018, Smith decided the Cheez-It was there for good, and eternal part of the decor:
i don’t think it ever will smh it’ll just rot on my wall forever with no recognition :/
— ♡ ｡･ﾟﾟ✧･ﾟﾟ✧｡♡ (@_sarasmithhh) January 29, 2018
And then one day, after years of investment, her brother-in-law blew the whole experiment:
it is with sadness that i must announce that the gag is up. after 1,410 days – almost 4 years – my brother in law spoiled it for us and mentioned it to my dad 😣 https://t.co/jVdFV48eZN
— ✧ ｡• sara no tonin✧･ﾟﾟ❁•｡•♡ (@_sarasmithhh) October 6, 2019
also i’m SO mad that we will never know just how unobservant my dad is
— ♡ ｡･ﾟﾟ✧ sawa ･ﾟﾟ✧｡♡ (@_sarasmithhh) October 6, 2019
Basically, the Cheez-It needed to be regularly replaced. While Smith claims it never rot, it would dry out and crumble. On a day when it disappeared, her brother-in-law saw it missing and said to Smith’s dad “oh you found the Cheez-It” or something stupid like that. 1,410 days right down the drain.
stop asking me about mold, ants etc thinking you’re on to something smh. it was a processed cheese cracker that i put on the wall in november in vermont. its literally 10° at that time, it’s too cold/dry for bugs and molding most of the year. it got dusty/cobwebs and crumbled tho pic.twitter.com/5F0kyalzHJ
— ♡ ｡･ﾟﾟ✧･ﾟﾟ✧｡♡ (@_sarasmithhh) October 7, 2019
Everyone is pretty frustrated with Mr. Brother-in-law at the moment, as you can imagine:
https://twitter.com/MagentaSky234/status/1181168072784334848
— Abram Harriman (@HarrimanAbram) October 7, 2019
He must now step up and nail a pop tart somewhere in the garage.
— Something Wicked This Way Comes Dude. (@AverageSociopat) October 7, 2019
I want to know how the dad reacted when he found out about how he’d been a guinea pig for four years. I bet he went “huh” and then wandered away to do dad stuff. Dads.
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