There are all sorts of dads, but an unfortunate Dad Stereotype that often proves true is that they’re not terribly engaged with the household. Maybe they’ll fix something if it’s broken or move something if it’s directly in their way, but the aesthetic details of the home is not their specialty. It’s sad that powers of observation about decor tend to be so gendered in heterosexual unions, but here we are. It’s 2019 and dads still don’t care what’s hanging on the walls. Cheez-it girl is here to bring awareness to this problem.
A Twitter user named @_sarasmithhh (who I’m guessing is named Sara Smith) posted a tweet in November 2015, saying she was copying a girl who stuck a chip on the wall. That girl claimed her dad didn’t notice the chip for weeks. Smith wanted to see if her dad would be equally oblivious to a Cheez-It.
For a few days, Smith carefully documented the Cheez-It’s progression. It stayed stuck to the wall and her dad didn’t make a peep about it. Weeks passed. then months. At one point her dad put a bookshelf in front of the Cheez-It and that was big. But she moved the Cheez-It to continue the experiment.
It went on so long, it began to seem pointless.
YES lmao I moved out a few months ago but I asked my stepmom just the other day if it was pic.twitter.com/oAeNst8d7G
— ♡ ｡･ﾟﾟ✧･ﾟﾟ✧｡♡ (@_sarasmithhh) March 26, 2017
In January of 2018, Smith decided the Cheez-It was there for good, and eternal part of the decor:
i don’t think it ever will smh it’ll just rot on my wall forever with no recognition :/
— ♡ ｡･ﾟﾟ✧･ﾟﾟ✧｡♡ (@_sarasmithhh) January 29, 2018
And then one day, after years of investment, her brother-in-law blew the whole experiment:
Basically, the Cheez-It needed to be regularly replaced. While Smith claims it never rot, it would dry out and crumble. On a day when it disappeared, her brother-in-law saw it missing and said to Smith’s dad “oh you found the Cheez-It” or something stupid like that. 1,410 days right down the drain.
stop asking me about mold, ants etc thinking you’re on to something smh. it was a processed cheese cracker that i put on the wall in november in vermont. its literally 10° at that time, it’s too cold/dry for bugs and molding most of the year. it got dusty/cobwebs and crumbled tho pic.twitter.com/5F0kyalzHJ
— ♡ ｡･ﾟﾟ✧･ﾟﾟ✧｡♡ (@_sarasmithhh) October 7, 2019
Everyone is pretty frustrated with Mr. Brother-in-law at the moment, as you can imagine:
— MagentaSky234 (@MagentaSky234) October 7, 2019
— Abram Harriman (@HarrimanAbram) October 7, 2019
He must now step up and nail a pop tart somewhere in the garage.
— Something Wicked This Way Comes Dude. (@AverageSociopat) October 7, 2019
I want to know how the dad reacted when he found out about how he’d been a guinea pig for four years. I bet he went “huh” and then wandered away to do dad stuff. Dads.
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- Dad’s Hilarious Viral Instagram Is Brutally Honest About Being The Only Man In A House Of Four Daughters