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Tweets

Burger King Tries To Test A New Burger, Gets Roasted By Wendy’s

We’re living in a weird time when brands have entire personalities on Twitter, and those personalities are mostly rude. While some hapless social media managers ends up getting dragged for their attempts to sound like Kids Today, Wendy’s is grandfathered in to being a Twitter account with attitude. It was one of the first fast-food joints to get really sassy online, and people love them for it. But Wendy’s is no longer holding back. She no longer shoots to stun, she shoots to kill.

The latest, harshest example comes from this news story posted by @ComicBookNOW about how Burger King is testing a sandwich with a french fry filling. This also seems like a ploy to generate Twitter attention. Who doesn’t have an opinion on something that absurd? I know I do: sounds too starchy.


According to the story, this new dish isn’t coming out of nowhere. In the U.K., this is a common drunk meal traditionally called a Chip Butty. How whimsical. The English know how to name things. They’re currently only available in New Zealand, to make things more confusing, and the whole sandwich is held together with mayo and ketchup.

Once Wendy’s heard about this, they decided to go for Burger King’s throat. Quote-tweeting the original post, the savage account wrote, “When literally anything would be better on a bun than their beef.”

wendys burger king roasted

Wow. Wendy is a mean girl now. She put Burger King in her Burn Book, then handed it in to the principal.


And the account didn’t stop there:


Or there:


They encouraged others to join in the roast:


Even the verifieds:


And tormented some of their own followers:


Went for McDonald’s too:


Came back around to Burger King:


And ended up in the sh*t:


I’m sorry to have to say this, but the Wendy’s Twitter account is a rabid dog that needs to be put down. Whatever happened to civility in burger chains? 

More savage brand Twitter accounts:

Aimeé Lutkin