land o lakes butter mascot

Woman Roasted For Being Pissed About Land O’Lakes Changing Their Packaging

Dairy company Land O’Lakes has been around for almost a hundred years and, a lot can change in a century. The company made a relatively quiet announcement about the decision to remove the image of a Native American woman, who is known as Mia, from their packaging. Now the logo simply features a blue lake, sun, and trees, basically showing what was behind Mia the whole time. It seems more relevant to the company name, imho.

A statement was released In February by Beth Ford, president and CEO of Land O’Lakes, according to Today, saying, “As Land O’Lakes looks toward our 100th anniversary, we’ve recognized we need packaging that reflects the foundation and heart of our company culture — and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products.”

They also announced plans to show real-life farmers in the future on the company’s products. The original character was designed in the late 1920s by illustrator Arthur C. Hanson.

This isn’t the first time that Land O’Lakes has tried to confront the awkwardness of Mia on their packaging. In the 1950s, she was redesigned by Patrick DesJarlait, a member of the Ojibwe tribe. The company is based in Minnesota, where Lt. Gov. Peggy Flanagan, who is a member of the White Earth Band of Ojibwe, was happy for the change:

You know who’s not happy? Conservative people who get mad about stuff like Starbucks cups. One woman went on a diatribe about the shift, writing, “Land O Lakes can kiss this butter buyer’s ass. My family has been a Land O Lakes buyer since I can remember. No more. I’m fine with store brand here on out. Your virtue signaling lost you some good customers who were always willing to pay more for your product. #BuhByeLOL.”

Of course, she got dragged by everyone on Twitter until she had to make her tweets private.

Guess she’s not as proud of her butter opinions as she claimed. Butter may not be the biggest deal, but racial stereotypes are so common in advertising and in products that a lot of their origins are forgotten…by the people they don’t affect. Land O’Lakes is obviously doing something that should happen elsewhere:

Not everyone is taking the “controversy” too seriously. Some people took the missing Mia as an opportunity to try different things out:

But none are as popular as Lando Carlissian:

Works for me. He certainly was smooth.

More people getting roasted: