Dairy company Land O’Lakes has been around for almost a hundred years and, a lot can change in a century. The company made a relatively quiet announcement about the decision to remove the image of a Native American woman, who is known as Mia, from their packaging. Now the logo simply features a blue lake, sun, and trees, basically showing what was behind Mia the whole time. It seems more relevant to the company name, imho.
A statement was released In February by Beth Ford, president and CEO of Land O’Lakes, according to Today, saying, “As Land O’Lakes looks toward our 100th anniversary, we’ve recognized we need packaging that reflects the foundation and heart of our company culture — and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products.”
They also announced plans to show real-life farmers in the future on the company’s products. The original character was designed in the late 1920s by illustrator Arthur C. Hanson.
This isn’t the first time that Land O’Lakes has tried to confront the awkwardness of Mia on their packaging. In the 1950s, she was redesigned by Patrick DesJarlait, a member of the Ojibwe tribe. The company is based in Minnesota, where Lt. Gov. Peggy Flanagan, who is a member of the White Earth Band of Ojibwe, was happy for the change:
Thank you to Land O’Lakes for making this important and needed change. Native people are not mascots or logos. We are very much still here. https://t.co/uzKF3K6FEV
— Lt. Governor Peggy Flanagan (@LtGovFlanagan) April 15, 2020
You know who’s not happy? Conservative people who get mad about stuff like Starbucks cups. One woman went on a diatribe about the shift, writing, “Land O Lakes can kiss this butter buyer’s ass. My family has been a Land O Lakes buyer since I can remember. No more. I’m fine with store brand here on out. Your virtue signaling lost you some good customers who were always willing to pay more for your product. #BuhByeLOL.”
I cannot stand the negative use of the term virtue signaling. Yes, @nomorenightowl, it’s so terrible that this company signalled to us they aren’t racist. And second, why are you so invested in a butter logo? And why is your family invested in a butter brand? This is weird. pic.twitter.com/qMQhcuY5sH
— Vince Underwood (@VinceUnderwood) April 26, 2020
Of course, she got dragged by everyone on Twitter until she had to make her tweets private.
Thousands of native women have gone missing but the only one some white Americans care about is the one on the Land-O-Lakes package. pic.twitter.com/IvjPaRnI6u
— Dr Strange PhD🔬😺🐾🌊 (@CeeEyes) April 26, 2020
Lying about butter for twitter clout pic.twitter.com/eggmg7sLYk
— naval soldier (@CriswellWJ) April 25, 2020
This is @nomorenightowl who lost their collective shit before the Native American woman is now missing from the #LandOlakes butter box. Bet Ms. Night Owl gives zero fucks about the thousands of actual human being Native woman who go missing every year. Guaranteed. pic.twitter.com/pHs22NRDsZ
— CareBear (@KaySch10) April 26, 2020
@nomorenightowl protected them tweets because they are tearing your weird ass up for that land o lakes shit huh? 😂😂😂😂😂 pic.twitter.com/rWHHaDFJxe
— Earl Milk🖕U💵Me (@RealEarlMilk) April 26, 2020
Guess she’s not as proud of her butter opinions as she claimed. Butter may not be the biggest deal, but racial stereotypes are so common in advertising and in products that a lot of their origins are forgotten…by the people they don’t affect. Land O’Lakes is obviously doing something that should happen elsewhere:
If people are pissed about the Land O Lakes native american woman being removed from the packaging, wait until they find out about the Frito Bandito getting removed from Fritos. pic.twitter.com/ihDqVW160k
— ¸„.-•~¹°”ˆ˜¨ KEG ¨˜ˆ”°¹~•-.„¸ (@KEG______) April 26, 2020
We know #LandOlakes has finally moved past their racist logo, but when will we see the abandonment of other racist brand logos/names like/from @UncleBens, @Quaker, @Leinenkugels, @Nestle, @Chiquita, etc.? pic.twitter.com/2pbdoIK214
— Indigenous Anarchist Federation (@IAF__FAI) April 26, 2020
Not everyone is taking the “controversy” too seriously. Some people took the missing Mia as an opportunity to try different things out:
Not a big deal that Land O Lakes changed the logo. But it was lacking something. So I fixed it. Much more on the nose.
— ViewsoftheWorld (@Watcher56192991) April 26, 2020
Let’s just get this started up shall we? Twitter Mashup TIME!!!
— 🌮 Ogre Nerdsmovie (@ONerdsmovie) April 26, 2020
But none are as popular as Lando Carlissian:
— Doctor Photograph (@PhotographDr) April 19, 2020
— Gearis Herndon (@HerndonGearis) April 20, 2020
— Dr. Caroline Yezer 🔯 (@carolineyezer) April 27, 2020
Works for me. He certainly was smooth.